Pioneering viral generative AI art
Pioneering viral generative AI art
Designing new, fun ways to create with AI.
Overview
Overview
In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market. Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months.
I led the design of Dream until its recent positioning as a consumer tool. Reach out for additional details!
In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market. Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months.
I led the design of Dream until its recent positioning as a consumer tool. Reach out for additional details!
In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market. Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months.
I led the design of Dream until its recent positioning as a consumer tool. Reach out for additional details!
Timeline
Timeline
2021 - 2024
2021 - 2024
2021 - 2024
Team
Team
Daybreak Studios, Natalie Almosa, Engineering
Daybreak Studios, Natalie Almosa, Engineering
Daybreak Studios, Natalie Almosa, Engineering
Daybreak Studios, Engineering
Contributions
Contributions
Lead designer
Lead designer
Lead designer
On the App Store
On the App Store
#1 in Top 10 Apps
#1 in Graphics & Design
#1 in Top 10 Apps
#1 in Graphics & Design
On Google Play
On Google Play
#1 in Top 10 Apps
App of the Year 2022
#1 in Top 10 Apps
App of the Year 2022
Achievements
Achievements
100M+ Downloads
100K DAUs
100M+ Downloads
100K DAUs
Evolution of Dream
Evolution of Dream
Dream started as a simple MVP, and is now undergoing a significant update towards being a mobile-first, intuitive creation tool.
Dream started as a simple MVP, and is now undergoing a significant update towards being a mobile-first, intuitive creation tool.
Dream started as a simple MVP, and is now undergoing a significant update towards being a mobile-first, intuitive creation tool.
Over time, we’ve pivoted our focus between social features, experimental applications of AI and media consumption as we matched the user behaviour of creation, engagement and editing.
Over time, we’ve pivoted our focus between social features, experimental applications of AI and media consumption as we matched the user behaviour of creation, engagement and editing.
Over time, we’ve pivoted our focus between social features, experimental applications of AI and media consumption as we matched the user behaviour of creation, engagement and editing.
Shipped features + pages
Shipped features + pages
Shipped features + pages
Working in a small team, we were able to ship and explore multiple features across creation, consumption, growth and more.
Working in a small team, we were able to ship and explore multiple features across creation, consumption, growth and more.
Working in a small team, we were able to ship and explore multiple features across creation, consumption, growth and more.
Assisted prompt engineering
Assisted prompt engineering
Input images + influence
Input images + influence
Real-time canvas
Real-time canvas
Avatars
Avatars
Onboarding
Onboarding
Monetization & subscription
Monetization & subscription
Multiple outputs
Multiple outputs
Aspect ratios
Aspect ratios
Social feed
Social feed
Social feed
Search & explore
Search & explore
Search & explore
Notifications
Notifications
Notifications
Listing page
Listing page
Listing page
Artwork listing page
Web app (sunsetted)
Web app (sunsetted)
Web app (sunsetted)
Marketing websites
Marketing websites
Marketing websites
Design system (web app)
Design system (web app)
Design system (web app)
Assets, decks, prototypes etc.
Assets, decks, prototypes etc.
Assets, decks, prototypes etc.
Exploratory work
Exploratory work
Exploratory work
I spent a lot of time exploring vision work for what Dream could be in the future. Here's a glimpse into some ideas and concepts.
I spent a lot of time exploring vision work for what Dream could be in the future. Here's a glimpse into some ideas and concepts.
I spent a lot of time exploring vision work for what Dream could be in the future. Here's a glimpse into some ideas and concepts.
A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.
A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.
A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.
A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.
Explorations surrounding different input entry points and chat interactions.
Explorations surrounding different input entry points and chat interactions.
Conceptual explorations of multi-modality generation.
Conceptual explorations of multi-modality generation.
Reflections
Reflections
Reflections
Building and creating new consumer products within an ambiguous, changing domain alongside a small, motivated team has taught me a lot about experimenting quickly, trade-offs and voicing my thoughts + questions.
Happy to chat more about this :)
Building and creating new consumer products within an ambiguous, changing domain alongside a small, motivated team has taught me a lot about experimenting quickly, trade-offs and voicing my thoughts + questions.
Happy to chat more about this :)