Designing new, fun ways to create with AI.
Overview
In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market.
Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months and has been downloaded over 100M+ times, won Google Play app of the year in 2022 and has hit #1 in the app store.
I led the design of Dream from its MVP state to its current pivot as a consumer tool. This case study is currently being updated. Reach out for additional details.
Timeline
2021 - 2024
Team
Natalie Almosa, Daybreak Studios, Engineering
Contributions
Product Design, Visual Design, Interaction Design, Strategy
Dream allows you to quickly enter a prompt, add in a style and input image (reference image) and outputs up to 4 generated images.
Social content and casual content creation is dominated by mobile platforms as it allows for quick consumption and experimentation of different outputs. Knowing this, we've designed it for that pace and flexibility with key themes around prompting, output variations, editing tools and publish.
Dream on responsive web
Previously, Dream also existed as a web app. To concentrate our efforts, we focused our platform to native mobile experiences.
A conceptual design of a Dream studio tool - focused on higher quality artwork creation with granular control.
Evolution of Dream
Dream started as a simple MVP, and is now undergoing a significant update towards an intuitive creation tool.
Over time, we’ve pivoted our focus between social features, experimental applications of AI and lots of exploratory work. Now we’re shifting our intent towards a lightweight but powerful, flexible AI creation tool. Reach out for details.
Assisted prompt engineering
Input images + influence
Real-time canvas
Avatars
Onboarding
Monetization & subscription
Multiple outputs
Input images + influence
Social feed
Search & explore
Notifications
Listing page
Web app (sunsetted)
Marketing websites
Design system (web app)
Assets, decks, prototypes etc.
Exploratory work
I spent a good chunk of time on exploratory work for what Dream could be. Here’s a glimpse into some future concepts.
Over time, we’ve pivoted our focus between social features, experimental applications of AI and lots of exploratory work. Now we’re shifting our intent towards a lightweight but powerful, flexible AI creation tool. Reach out for details.
Explorations surrounding different input entry points and chat interactions.
Conceptual explorations of multi-modality generation.
Reflections
Building and creating new consumer products within an ambiguous, changing domain alongside a small, motivated team has taught me a lot about experimenting quickly, trade-offs and voicing my thoughts + questions.
I would love to share more about my experiences and learnings!