Dream - Generative AI artwork

Dream - Generative AI artwork

Pioneering viral generative AI art

Pioneering viral generative AI art

Designing new, fun ways to create with AI.

Designing new, fun ways to create with AI.

Overview

In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market. Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months.

I led the design of Dream until its recent positioning as a consumer tool. Reach out for additional details!

In the fall of 2021, Dream was first released and found its place as one of the most widely used AI image generation products on the market. Dream precedes Stable Diffusion, Midjourney, and DALL-E by over six months.

I led the design of Dream until its recent positioning as a consumer tool. Reach out for additional details!

Timeline

Timeline

2021 - 2024

2021 - 2024

Team

Team

Daybreak Studios, Natalie Almosa, Engineering

Daybreak Studios, Natalie Almosa, Engineering

Natalie Almosa,

Daybreak Studios, Engineering

Contributions

Contributions

Lead designer

Lead designer

On the App Store

On the App Store

#1 in Top 10 Apps

#1 in Graphics & Design

#1 in Top 10 Apps

#1 in Graphics & Design

On Google Play

On Google Play

#1 in Top 10 Apps

App of the Year 2022

#1 in Top 10 Apps

App of the Year 2022

Achievements

Achievements

100M+ Downloads

100K DAUs

100M+ Downloads

100K DAUs

Evolution of Dream

Evolution of Dream

Dream started as a simple MVP, and is now undergoing a significant update towards being a mobile-first, intuitive creation tool.

Dream started as a simple MVP, and is now undergoing a significant update towards being a mobile-first, intuitive creation tool.

Over time, we’ve pivoted our focus between social features, experimental applications of AI and media consumption as we matched the user behaviour. Now we’re shifting our intent towards a lightweight but powerful, flexible entertainment creation tool.

Shipped features + pages

Shipped features + pages

Working in a small team, we were able to ship and explore multiple features across creation, consumption, growth and more.

Working in a small team, we were able to ship and explore multiple features across creation, consumption, growth and more.

Assisted prompt engineering

Assisted prompt engineering

Input images + influence

Input images + influence

Real-time canvas

Real-time canvas

Avatars

Avatars

Onboarding

Onboarding

Monetization & subscription

Monetization & subscription

Multiple outputs

Multiple outputs

Aspect ratios

Aspect ratios

Social feed

Social feed

Social feed

Search & explore

Search & explore

Search & explore

Notifications

Notifications

Notifications

Listing page

Artwork listing page

Listing page

Listing page

Web app (sunsetted)

Web app (sunsetted)

Web app (sunsetted)

Marketing websites

Marketing websites

Marketing websites

Design system (web app)

Design system (web app)

Design system (web app)

Assets, decks, prototypes etc.

Assets, decks, prototypes etc.

Assets, decks, prototypes etc.

Exploratory work

Exploratory work

I spent a lot of time exploring vision work for what Dream could be in the future. Here's a glimpse into some ideas and concepts.

I spent a lot of time exploring vision work for what Dream could be in the future. Here's a glimpse into some ideas and concepts.

A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.

A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.

A creation flow focused on a dynamic canvas with an overlay input sheet for quick changes and edits.

Explorations surrounding different input entry points and chat interactions.

Conceptual explorations of multi-modality generation.

Reflections

Building and creating new consumer products within an ambiguous, changing domain alongside a small, motivated team has taught me a lot about experimenting quickly, trade-offs and voicing my thoughts + questions.


Happy to chat more about this :)